BRAND STANDARDS GUIDE

Use this guide to ensure our brand is represented consistently and professionally in every medium, from print to digital.

Effective: January 8, 2026

DOWNLOAD ALL LOGO FILES
Overview
Voice
Colors
Typography
Logo Usage
BRAND EXAMPLES
FAQ

OVERVIEW

The FaithRidge Christian School brand embodies the heart of our school, conveying our mission, vision, and foundation in Christ-centered education. This guide provides practical tools for applying the brand clearly and consistently across all platforms, from printed materials and digital communications to signage, uniforms, and merchandise.

WHO SHOULD USE THIS GUIDE

  • Faculty, staff, and administrative teams
  • Admissions, development, and communications departments
  • Coaches and athletic leadership
  • Designers, printers, and outside vendors

WHAT’S INCLUDED

  • Logo usage: Approved formats and correct applications
  • Typography: Primary and supporting fonts with clear guidance
  • Color palettes: Academic and athletic systems with exact values
  • Logo files: Organized by format and purpose
  • Placement and spacing: Standards for clarity and consistency

Use this guide as a reference whenever representing FaithRidge visually. Consistent application strengthens recognition, builds trust, and supports the school’s mission in every interaction.

QUICK START CHECKLIST

✅ Use the correct logo variation for the background (full color, reverse/white, grayscale)
✅ Keep a clear space around the logo, following buffer zone guidelines
✅ Respect minimum size requirements for legibility
✅ Use approved brand colors and fonts only
✅ Include the tagline when appropriate; omit it when space or legibility is limited
❌ Don’t stretch, recolor, rearrange, or modify the logo or tagline

Need the files now? Scroll down to Download Assets for organized academic and athletic logo packages in multiple formats, along with guidance on when to use each.

VOICE

The voice of FaithRidge Christian School reflects its identity as a Christ-centered, mission-driven, and community-rooted institution. Every written and spoken message should carry the clarity that defines our school’s approach to education.

TONE & PERSONALITY

  • Sincere and invitational
  • Rooted in Scripture without relying on jargon
  • Thoughtful, not showy
  • Professional, but personal
  • Hopeful and future-oriented

Audience Awareness

Tone may shift depending on the audience, while staying true to the school’s foundation:

  • Prospective families: Clear, welcoming, and mission-focused
  • Current families: Encouraging and grounded in shared values
  • Donors and partners: Grateful, purposeful, and transparent
  • Athletic community: Focused, team-minded, and respectful
  • Vendors and external partners: Clear, efficient, and collaborative

DO:

  • Use language that reflects the school’s partnership with families and churches
  • Speak plainly about faith, education, and character without embellishment
  • Share stories that show how students grow in knowledge and spiritual maturity
  • Keep tone consistent across digital, print, and spoken channels

DON’T

  • Overload communication with theological shorthand or school-specific terms
  • Use overly casual language that undercuts the school’s mission
  • Default to promotional or hype-driven language
  • Rely on formulas or generic phrases to communicate value

SAMPLE MESSAGING SNIPPET

“FaithRidge Christian School is passionate about cultivating the next generation to impact the world for God’s glory. We are committed to doing everything we can to teach, train, and exemplify what it means to be an authentic Christian pursuing His purpose for each of our lives. We can’t wait to see what God has in store for the future of FaithRidge and each of our students.”

COLORS

Consistent use of the approved palette helps the FaithRidge brand remain recognizable and unified across all materials, from academic documents and digital platforms to athletic uniforms and signage.

Use these exact color values in all print and digital applications. Do not substitute or modify without approval.

PRIMARY BRAND COLORS

PANTONE 7409
CMYK 0, 31, 100, 0
RGB 253, 183, 20
HEX #FDB714

PANTONE 2756
CMYK 100, 98, 0, 15
RGB 38, 42, 130
HEX #262A82

PANTONE 306
CMYK 75, 0, 5, 0
RGB 0, 188, 231
HEX #00BCE7

SECONDARY BRAND COLORS

PANTONE 129
CMYK 0, 11, 78,0
RGB 255, 221, 85
HEX #FFDD55

PANTONE 7685
CMYK 95, 69, 0, 0
RGB 1, 92, 171
HEX #015CAB

PANTONE 427
CMYK 7, 3, 5, 8
RGB 216, 220, 219
HEX #D8DCDB

PANTONE 427 at 75%
RGB 226, 229, 228
HEX #E2E5E4

PANTONE 427 at 50%
RGB 235, 237, 237
HEX #EBEDED

PANTONE 427 at 25%
RGB 245, 246, 246
HEX #F5F6F6

Usage Notes

  • Use Pantone 7409 (Yellow) and Pantone 2756 (Blue) consistently in academic materials, including digital and printed communications.
  • In athletic applications, Pantone 7409 (Yellow) and Pantone 2756 (Blue) remain the primary colors. Pantone 306 (Cyan) may be used as a secondary accent.
  • Always use the exact Pantone, CMYK, RGB, or HEX values listed in this guide.
  • Do not substitute or alter approved colors under any circumstances.
  • Check all color applications for readability and contrast, especially in web and digital settings.

TYPOGRAPHY

Typography shapes how the FaithRidge Christian School brand is read, both visually and tonally. These font families were selected to reflect clarity, structure, and approachability across academic and athletic materials.

Use only the approved fonts listed below. All fonts are open-source and can be accessed through Google Fonts and Fontshare.

ACADEMIC FONTS

RED HAT DISPLAY

Use: Headlines, subheads, calls-to-action

Available at fonts.google.com

ROBOTO CONDENSED

Use: Dense layouts, sub-navigation, sidebars, and compact copy needs-action

Available at fonts.google.com

ATHLETIC FONTS

Nippo

Use: Jersey numbers, bold athletic headlines

Available at fontshare.com

RED HAT DISPLAY

Use: Subtext in designs, wordmark pairings, secondary text on uniforms

Available at fonts.google.com

RECOMMENDED SUPPORTING FONT

Roboto

Use: Supporting text and long-form content

Available at fonts.google.com

Usage Notes

Font sizing and weight should be tested across merchandise, signage, and uniforms to ensure readability at a distance and under varied lighting conditions.

  • Always use the custom “Lions” wordmark, instead of re-creating it in a different font.
  • Always use the correct weights and styles for each text element.
  • Avoid substituting fonts outside the approved families.
  • Maintain consistent hierarchy: headlines, subheadlines, and body copy should be clearly distinguishable.
  • For web use, ensure font sizes are responsive and maintain readability across devices.

LOGO USAGE

The FaithRidge Christian School logos are key identifiers for the academic and athletic brands. Each version has been designed for clarity, adaptability, and visual balance across different media.

Use only approved logo files. Do not recreate or modify the logos in any form.

ACACDEMIC LOGOS

The academic brand may be used in two-color, blue, black, or white. Choose the logo variation that provides the best contrast with its background.

CORRECT USAGE

  • Cyan and Blue logo on light color backgrounds
  • Cyand and White logo on dark color backgrounds
  • White logo versions on dark backgrounds
  • Grayscale or black versions where color printing is not available

INCORRECT USAGE

  • Do not stretch, rotate, or skew the logo
  • Do not alter details from pre-approved artwork
  • Do not change the font or the arrangement of elements

TAGLINE GUIDELINES

The tagline should be used when there is space and time for the audience to read it:

• Use the tagline in print and web materials targeting audiences unfamiliar with the brand
• Do not use the tagline when space is limited, legibility is a concern, or on small apparel items

ATHLETIC LOGOS

The athletic brand may be used in full-color, black, or white.

CORRECT USAGE

  • White Background: Use Primary Logos
  • Yellow Background: Use White Stroke Variant
  • Blue Background: Use Yellow Stroke Variant
  • Cyan Background: Use White Stroke Variant
  • Only use one-color logos when color printing is unavailable or when lowering the opacity as a design element

INCORRECT USAGE

  • Do not stretch, rotate, or skew the logo
  • Do not alter details from pre-approved artwork
  • Do not change the font or the arrangement of elements

PLACEMENT GUIDELINES

BUFFER ZONE

Use the size of the “F” in FaithRidge to give minimum spacing on the horizontal and vertical axis. This space must remain free of any other text, graphics, or design elements. A buffer zone applies to all logo versions, whether used with or without the tagline.

MINIMUM SIZE

To ensure legibility in printing, all logos must be reproduced at no smaller than .5 inches tall. For digital applications, ensure that logos will be legible when down scaling.

  • For web and screen use, scale proportionally to maintain readability.
  • Avoid reducing the logo below the minimum size, as it will compromise clarity.

BRAND EXAMPLES

DOWNLOAD LOGO FILES

ACADEMIC LOGOS

EPS / PDF / PNG / SVG

ATHLETIC LOGOS

EPS / PDF / PNG / SVG

DOWNLOAD ALL LOGO FILES

FAQ

Which logo should I use?

Use the academic logo for school-wide and academic purposes, and the athletic logo for sports-related materials.

When should I use the tagline?

Include the tagline when space allows and when the audience is unfamiliar with the school. Avoid using it on small items or when legibility is an issue.

What file type should I choose?
  • EPS: For professional printing, signage, and embroidery.
  • PDF: For viewing and printing.
  • PNG: For digital use with a transparent background.
  • SVG: For digital use with a transparent background and no scaling issues.

No. Always use the approved brand colors exactly as listed in this guide.

Where can I get help if I’m unsure?

For questions about the FaithRidge Christian School brand or help selecting the correct files, contact:

Janet Swartz
Business Manager & Admissions Coordinator
jswartz@ozaukeechristian.org