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Marketing leadership

that equips K-12 independent and faith-based schools to pursue healthy enrollment™

How healthy is your school’s enrollment?

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How healthy is your school’s enrollment?

Take our free diagnostic and find out.

Start

Effective school marketing starts with belief—and refusing to settle for the status quo.

If you believe your school has a meaningful mission, produces outstanding results, and prepares students for a life of service and success, then you won’t settle for being your community’s best-kept secret. You’ll feel compelled to share your story.

But good intentions, word-of-mouth, and random acts of marketing won’t produce sustainable results. You need a cohesive, proactive strategy to attract and retain right-fit families™ — and the expertise to make it happen.

Whether your school is operating from a position of strength or teetering on the tipping point, Tassel can help. Our proven process will challenge your thinking, clarify the win, and position your school to connect with right-fit families. And we’ll start by focusing on a simple but critical question: “What does your school need from marketing in this season?”

How we think.

It’s easy to confuse activity with accomplishment. Tassel’s Healthy Enrollment™ Model helps school leaders develop a prioritized plan for effective recruitment and retention.

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A family’s pain points, priorities, and aspirations change as their child grows and develops. Age-and-Stage® thinking aligns your marketing and admissions strategies with what families are solving for in each season.

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Awareness > Consideration > Decision > Evaluation > Advocacy. These are the five phases of the Family Journey™. And they have massive implications for your enrollment strategy.

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Who is your school for? It’s a fundamental question many schools assume they’ve answered. But assumptions can be costly. Getting clear on your definition of a right-fit family™ is like the ounce of prevention that saves a pound of cure.

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Tassel Schools

What’s in a name?

North Star Marketing is now Tassel™. Learn more.

Healthy eNrollment™ Blog

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How to Get the School Marketing Budget You Need

Written by Sarah Sams
Struggling to get the marketing budget your school needs? Learn how to shift leadership’s mindset, prioritize initiatives, and present a compelling case for funding. Recap key takeaways from our webinar and access a framework that will help you pitch your next budget request.
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Reporting to the Board: How to Present Marketing & Enrollment Data With Confidence

Written by Sarah Sams
Learn how to confidently present marketing and enrollment data to your school’s board. This webinar recap provides tips on data-driven reporting, effective dashboards, and building trust with school leadership to secure strategic investments in enrollment.
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4 Ways Your Marketing & Enrollment Team Can Create Clarity for Faculty

Written by Sarah Sams
Learn how to empower your faculty and staff to support healthy enrollment™ efforts. Discover practical tips for improving clarity, trust, and collaboration across your school.
Read

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Healthy Enrollment™ Resources

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