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Marketing leadership

that equips K-12 independent and faith-based schools to pursue healthy enrollment™

How healthy is your school’s enrollment?

Take our free diagnostic and find out.

How healthy is your school’s enrollment?

Take our free diagnostic and find out.

Effective school marketing starts with belief—and refusing to settle for the status quo.

But good intentions, word-of-mouth, and random acts of marketing won’t produce sustainable results. You need a cohesive, proactive strategy to attract and retain right-fit families™ — and the expertise to make it happen.

Whether your school is operating from a position of strength or teetering on the tipping point, Tassel can help. Our proven process will challenge your thinking, clarify the win, and position your school to connect with right-fit families. And we’ll start by focusing on a simple but critical question: “What does your school need from marketing in this season?”

Step 1 of 4

What does your school need from marketing in this season?

Set an appointment with a Tassel Solutions Advisor to discuss your school’s Enrollment Goals and Seasonal Priorities.

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How we think.

It’s easy to confuse activity with accomplishment. Tassel’s Healthy Enrollment™ Model helps school leaders develop a prioritized plan for effective recruitment and retention.

A family’s pain points, priorities, and aspirations change as their child grows and develops. Age-and-Stage® thinking aligns your marketing and admissions strategies with what families are solving for in each season.

Awareness > Consideration > Decision > Evaluation > Advocacy. These are the five phases of the Family Journey™. And they have massive implications for your enrollment strategy.

Who is your school for? It’s a fundamental question many schools assume they’ve answered. But assumptions can be costly. Getting clear on your definition of a right-fit family™ is like the ounce of prevention that saves a pound of cure.

“Our team participated in the Positioning Workshop with Tassel. The experience far exceeded our expectations. While we were aware of certain gaps in our messaging, branding, and positioning, Tassel’s thorough analysis and insights went far beyond what we had anticipated. Their attention to detail and strategic recommendations were both enlightening and transformative. Throughout the process, we felt as though we were their sole client, receiving a level of attention and care that was truly exceptional.”

Heather Sadler, Director of Admissions, The Woodlands Christian Academy

“Tassel helped us rebrand and redesign our website, and currently manages our digital marketing efforts. They keep very detailed metrics on digital marketing efforts, and as of our last meeting with them we’ve spent approximately $30K on digital marketing efforts and generated approximately $106K in tuition revenue, a return on investment of approximately $76K!”

Megan Baedke, Director of Community Engagement Sioux Falls Lutheran School

“Before, I felt like we were flying blind in terms of using data effectively, particularly with SEO and targeted ad spend. Tassel gave us guidance and direction to empower us to make intelligent decisions for the money we were spending and how we were measuring success.”

Pat Manahan, Director of Advancement, The Tatnall School

“Our school is up 3% this year, a huge win for us, and we owe a lot of that success to Tassel, the team’s guidance, and ideas shared in our cohort of Collaborative Conversations.”

Kelly Breasbois, Director of Admissions & Marketing, Nouvel Catholic Central

“The Tassel team was professional and collaborative, and each member was dedicated to helping us develop a website that aligned with our school’s mission and vision. The outcome was a beautifully designed, user-friendly tool that provides prospective families with valuable insights into Cherry Hills Christian School.”

Kelly Jelniker, Director of Communications & Marketing, Cherry Hills Christian School

“Tassel understood the private school market better than a general agency would. From the questions they asked us to the steps they guided us through, it was obvious they were experienced not only with the private school industry, but our needs as a Christian school. They understood our mission.”

Deborah de Oliveira, Director of Development, Twin Tiers Christian Academy

Tassel Schools

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What’s in a name?

North Star Marketing is now Tassel™. Learn more.

Healthy eNrollment™ Blog

How to Create Personalized School Tours That Families Remember

Written by Rudi Gesch, Sarah Sams, Andy Lynch

Families remember how a tour feels. See how to avoid common pitfalls and design school tours that build trust and win right-fit families.

Read

Private Education: The Ultimate Trust Fall

Written by Andy Lynch

Families take a leap when choosing a private school. Learn how your value proposition can offer clarity, confidence, and connection from day one.

Read

You Ask, We Answer: What to Know Before Redesigning Your School Website

Written by Sarah Sams, Rudi Gesch

Learn when to redesign your school website, what questions to ask, and how to choose the right partner to support enrollment and right-fit families.

Read

See Our Curated

Healthy Enrollment™ Resources

The Uncomfortable Commitment to Healthy Enrollment
Download Now
The Pursuit of Healthy Enrollment
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Full Enrollment?
Download Now
Guide to Rolling Out a New School Brand
Download Now