Effective school marketing starts with belief—and refusing to settle for the status quo.
But good intentions, word-of-mouth, and random acts of marketing won’t produce sustainable results. You need a cohesive, proactive strategy to attract and retain right-fit families™ — and the expertise to make it happen.
Whether your school is operating from a position of strength or teetering on the tipping point, Tassel can help. Our proven process will challenge your thinking, clarify the win, and position your school to connect with right-fit families. And we’ll start by focusing on a simple but critical question: “What does your school need from marketing in this season?”
How we think.
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Healthy eNrollment™ Blog
View AllYou Ask, We Answer: What to Know Before Redesigning Your School Website
Learn when to redesign your school website, what questions to ask, and how to choose the right partner to support enrollment and right-fit families.
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From Inquiry to Campus Tour: Strategies to Guide Families to Your School
Practical onboarding tips to help K–12 private schools build connection and boost new family retention from day one.
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You Ask, We Answer: Measuring School Enrollment Health
Learn how to assess and improve enrollment health by identifying right-fit families™, tracking key metrics, and building long-term sustainability.
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See Our Curated
Healthy Enrollment™ Resources
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The Uncomfortable Commitment to Healthy Enrollment
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The Pursuit of Healthy Enrollment
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Full Enrollment?
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Guide to Rolling Out a New School Brand
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