Collaborations & Alliances

Tassel has a few key alliances that add tremendous value for our clients.

Enrollment Catalyst

Enrollment Catalyst, led by Dr. Rick Newberry, is a consulting firm that focuses on school growth. Tassel’s alliance with Rick dates back to 2004.

Tassel and Enrollment Catalyst have collaborated on strategic enrollment initiatives for hundreds of schools. We sometimes get the question, “What’s the difference between Tassel and Enrollment Catalyst? What do you do, and what does Rick do?”

Rick has deep expertise in comprehensive assessment of the enrollment management function. His primary offerings include:

Additionally, Rick offers self-guided courses such as his School Ambassador Program and an extensive library of resources.

Tassel has deep expertise in developing school identities, creating websites, and managing inquiry-generation strategies. In many cases, Rick will suggest that schools engage with Tassel to move the needle in a specific area: messaging, digital marketing, website upgrades, branding refresh, etc.

Do our services and solutions overlap? Not much. It is common for our work with a specific school to run on parallel paths as we engage with a school client, each providing our unique expertise and informing the overall strategy. We frequently hear from schools that the combined impact of working with Enrollment Catalyst and Tassel gives them a level of clarity and purpose they’ve not had before.

We encourage you to visit the Enrollment Catalyst website, learn about Rick’s services, and browse his extensive library of blog posts and resources.

Enrollment Marketing Geeks

Andy Lynch and Rick Neberry have collaborated on numerous professional development projects over the years — articles, speaking engagements, webinars, topical series, etc.

In 2021, they launched the Enrollment Marketing Geeks, a learning forum for marketing, admissions, and advancement professionals, and leaders of independent and faith-based schools.

The Enrollment Marketing Geeks’ motto is “verum in ioco,” the Latin phrase for “truth in jest,” which embodies the Geeks’ approach to professional development. Andy and Rick believe that team members involved in the enrollment management effort need continuous learning opportunities, but it doesn’t have to be boring. It should be clear, practical, actionable…and fun.

The Enrollment Marketing Geeks have produced numerous webinars, topical series, and in-person professional development events. Here are a few links to the highlights (or lowlights, you be the judge):

Halda

Halda is an AI-powered platform that we believe will revolutionize the way schools approach inquiry generation and family engagement.

Tassel’s work with Halda is rooted in a shared goal: to create more personalized, meaningful experiences for prospective families while equipping schools with the tools they need to achieve healthy enrollment™.

Our alliance with Halda enables us to integrate advanced AI-driven solutions into our marketing strategies, empowering schools to:

  • Generate Quality Inquiries: By leveraging AI insights, schools can focus on engaging right-fit families™ who will contribute positively to their community. 
  • Enhance Personalization: Automated tools deliver tailored communications that resonate with prospective families, building trust and interest. 
  • Gain Actionable Insights: Understand what questions families are asking and what information they need, then use this data to refine your messaging and enhance your website content

Curious about how AI-driven solutions can elevate your marketing and enrollment efforts?

Connect with one of our Solutions Advisors to explore how Tassel can help your school move towards healthy enrollment.

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