Right-Fit Family™ Rubric
Private schools want to see every child succeed in pursuit of their potential. Therefore, they try to serve as many families as they can. It’s painful to turn a family away who is searching for something better. After all, those of us in education believe in the transformational power of learning and opportunity.
But the reality is your school is not for every family. It can’t be. You are not equipped to serve every family that expresses interest.
So, who is your school for?
This is one of the most important questions independent and faith-based schools must answer. If your leadership, marketing, and enrollment teams are not aligned on this question, your culture will eventually feel the ambiguity. Your faculty and staff will wonder how kids end up in their classrooms and on their teams. And your enrollment team will prioritize the ability to pay.
Tassel’s Right-Fit Family™ Rubric is a model that helps teams get on the same page regarding who their school is for. It pushes school leaders to get assumptions and ideas out of their heads and on the table. The Right-fit Family™ Rubric (RFFR) prompts important conversations, provides a framework for decision-making, and aligns teams around operational implementation.
Portrait of a Partnership™
Bring your school’s story to life for Right-Fit Families™
Finding the right families isn’t just about increasing visibility — it’s about building connection. When prospective families see how their values align with your school’s mission, they’re more likely to take that next step with confidence.
That’s what Portrait of a Partnership™ is designed to do.
Rooted in our Right-Fit Family™ Rubric exercise, this solution helps you translate internal clarity into external communication — so your admissions process feels intentional and inspiring from the start. It includes:
Custom Webpage
An on-brand page that lives in your admissions section and gives families a clear, welcoming picture of what a partnership looks like at your school.
Values-Driven Content
Messaging shaped by your Right-Fit Family™ Rubric, designed to highlight what makes your school a strong match for mission-aligned families.
Visual Storytelling
Thoughtfully selected images that reflect the essence of your school community and elevate the narrative.
Admissions Sheet
A print and digital takeaway that reinforces your message and equips your team for meaningful conversations.
Why pair the Right-Fit Family Rubric™ with Portrait of a Partnership™?
Because clarity attracts the right families — and connection helps them commit.
The Right-Fit Family Rubric™ helps your team identify which families align most closely with your school’s values and culture. Portrait of a Partnership™ takes that insight and brings it to life — offering prospective families a clear, compelling vision of what partnership with your school looks like. Together, they create a cohesive admissions experience built on alignment, trust, and shared expectations.
Ready to bring your school’s story into focus?
Schedule a call with a Tassel™ solutions advisor to learn how we can help you invite families to be part of your story.