Let’s talk about your marketing and enrollment goals

We’re always up for a thoughtful conversation about your school’s enrollment needs — what you’re navigating, what’s working, and where you need clarity. But we understand your time is valuable. When you reach out, we read your message carefully and respond with clear next steps.

We’re ready to talk. Schedule a time that works for you.

Our Thinking

All of our client engagements are informed by models, frameworks, and methods we have developed over the years through hundreds of client interactions, experiments, and iterations.

It’s easy to confuse activity with accomplishment. Tassel’s Healthy Enrollment™ Model helps school leaders develop a prioritized plan for effective recruitment and retention.

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A family’s pain points, priorities, and aspirations change as their child grows and develops. Age-and-Stage® thinking aligns your marketing and admissions strategies with what families are solving for in each season.

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Awareness > Consideration > Decision > Evaluation > Advocacy. These are the five phases of the Family Journey™. And they have massive implications for your enrollment strategy.

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Who is your school for? It’s a fundamental question many schools assume they’ve answered. But assumptions can be costly. Getting clear on your definition of a right-fit family™ is like the ounce of prevention that saves a pound of cure.

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