AI is here to stay. It’s impacting how families search for and evaluate schools, and it’s helping marketing and admissions teams go further, faster.
So, how do you know if you’re leveraging AI effectively? Here are the three questions your marketing and admissions team should be asking:
how is our school showing up in AI search results?
Families are searching differently, and if you’re not showing up positively in AI search, you risk being left out of the conversation.
what sources of information are influencing our ai results?
AI results are aggregated from many sources, not just your website. Not all sources are accurate, which can lead to confusion and frustration.
is our team using AI effectively?
AI has the potential to increase your team’s velocity and effectiveness. But most marketing and admissions professionals are just scratching the surface of what’s possible.
Introducing Tassel’s AI-Readiness Assessment
If your marketing and admissions team has more questions than answers on the topic of AI, Tassel can help. And our AI Readiness Assessment is a great place to start.
What the AI-Readiness Assessment Includes
In one streamlined audit, your school receives:
Team Insights Survey
Overview of how your admissions and marketing teams are (or aren’t) using AI today.
Website Readiness Check
Gain insight into how well your website is currently aligned for AI visibility, content readiness, and integration.
AI Search Report
A summary of how ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity describe your school right now, including disparities and sources.
Third-Party Accuracy Scan
Audit of your listings on key third-party sites such as Niche, GreatSchools, Google, and other school directories to catch errors or outdated info.
PRACTICAL, ACTIONABLE NEXT STEPS
A clear, focused summary of findings, top fixes, and prioritized actions to take.
AN INTERACTIVE SUMMARY
75–90 minute live session with your leadership team to review results and align next steps.
Investment
Flat Fee: $3,500
How It Works
Fill out the form below to schedule your assessment with a Tassel Solutions Advisor.
Complete a short survey to give our team what’s needed to complete the audit.
We run the audit across your website, third-party listings, and AI platforms.
You receive your report + insights call with prioritized recommendations.
Start Here
Have a question you’d like to ask before scheduling your assessment?
Send us an email or schedule a quick call. We’d love to hear what’s on your mind, and how we can help.