Everyone’s talking about AI.

The winners are making moves.

How families search for schools is changing — fast.

Less Googling. More ChatGPTing. Today’s prospective parents aren’t searching the web they way they did even a few months ago. Nor are they browsing your website the way they might have last year. They’re asking AI platforms a few pointed questions and comparing a shortlist of schools. And they expect accurate, trustworthy, and actionable information immediately.

That means your website needs to do more than look good. It needs to show up on AI platforms, surface the right answers, and position your school as the expert.

What’s your plan for adapting to this emerging AI-driven reality?

If you’re still figuring it out, here’s how Tassel can help.

Use AI to convert website traffic into inquiries.

Your website could be working harder for you. Tassel AI Convert™ uses Halda, an AI-powered assistant that integrates with your school’s website, to guide prospective parents to the right information and capturing qualified inquiries—24/7. Pre-configured with Tassel’s proven enrollment playbooks, this ready-to-go solution is fast, easy to set up, and delivers immediate impact.

Ideal for busy enrollment teams who want to convert more website traffic into inquiries and understand more about who’s inquiring.

  • Leverage AI with minimal investment (powered by Halda)
  • Provide helpful information fast
  • Increase inquiries from your website
  • Gain data-driven insights from parent engagement
  • Make smarter, faster admissions decisions

Investment: $500 setup + $500/mo

Make your website a knowledge base.

AI is influencing how families are searching, researching, and comparing schools. As the lines are blurring between conventional search and AI platforms, smart schools are rethinking their approach to digital marketing. Tassel AI-SEO™ transforms your website into a powerful knowledge base that improves visibility, answers the real questions parents are asking, and positions your school as the expert.

Designed for leaders and enrollment teams who want to position their school for success in the AI economy.

  • Turn your website into an AI-ready knowledge base that families and search platforms trust
  • Prioritize your content strategy to account for AI platforms
  • Boost visibility across search engines and AI platforms like ChatGPT, Gemini, and Grok
  • Improve the quality and precision of Halda AI results

Investment: $1,500–$3,000+/mo (includes Halda)

Reach more right-fit families through digital ad campaigns.

Families are constantly entering and exiting the enrollment decision window. If you’re not showing up when they’re searching and scrolling, you won’t be there when they’re making the enrollment choice. Keep your school top-of-mind year-round for right-fit families through Tassel Rapid Reach™, our comprehensive approach to Google and social ad campaigns.

Built for enrollment teams that need a dependable lead engine to meet enrollment goals and expand waitpools.

  • Reach high-intent families on Google and top social platforms
  • Go live fast and stay top-of-mind year-round
  • Keep it simple with Tassel’s proven playbooks, funnels, and lead nurturing sequences
  • Benefit from insights drawn from thousands of school ad campaigns
  • Leverage Tassel’s advanced analytical tools and processes
  • Know what you’re getting with transparent ROI and expert reporting

Investment: $1,750–$3,000+/mo
Ad Budget: $1,000+/mo (market-based)

Align your team, define your priorities, and get traction.

You want to level up your marketing and admissions strategy, but there are lots of moving parts and pieces. How do you clarify your priorities, focus your team, and make sustainable progress? Tassel’s Alliance for Healthy Enrollment can position your team for long-term success through a programmatic approach to pursuing enrollment goals and seasonal priorities.

Guided by Tassel’s Healthy Enrollment™ Model, the Alliance for Healthy Enrollment is for school leaders and enrollment teams who are serious about long-term enrollment health and want a strategic partner to help align internal efforts, campaigns, and culture.

  • Prioritize your plan through Tassel’s robust Healthy Enrollment Model
  • Benefit from objective, outside perspective and expertise
  • Pursue big-picture initiatives while generating a steady flow of inquiries
  • Capitalize investments over 12–36 months

Investment: $5,000–$15,000+/mo
Ad Budget: $1,000+/mo (market-based)

Tassel AI Solutions

Initial Wins in 30 to 60 Days

Read more about these results

The Tatnall School
Wilmington, DE • 30 days

31

Inquiries

107%

increase in organic leads

Bradford Christian Academy
Haverhill, MA • 45 days

20

Inquiries

383%

Increase in Organic Leads

Oakbrook Preparatory School
Spartanburg, SC • 60 days

36

Inquiries

695%

increase in organic leads

Ready to see how AI can increase inquiries at your school?

Schedule a call with a Tassel™ solutions advisor to learn more about how AI can support your enrollment goals. You’ll learn about configuration possibilities, reporting, and analytics, and ask questions about your school’s specific needs.