CASE STUDY
AI-Driven Enrollment: How Schools Are Increasing Inquiries With Tassel™ AI Convert
Proven Results → More Inquiries in 30-60 Days
In early 2025, four private schools launched Tassel AI Convert™ to address a shared challenge: converting website traffic into prospective family inquiries.
While each school had different enrollment goals and needs, they all wanted to increase the percentage of visitors who reached out to learn more about their school (and ultimately, schedule a tour and apply). Within 30 to 60 days, the impact was clear.
Initial Results
The First Academy
Orlando, FL • 30 days
81
Inquiries
43%
increase in organic leads
The Tatnall School
Wilmington, DE • 30 days
31
Inquiries
107%
increase in organic leads
Bradford Christian Academy
Haverhill, MA • 45 days
20
Inquiries
383%
Increase in Organic Leads
Oakbrook Preparatory School
Spartanburg, SC • 60 days
36
Inquiries
695%
increase in organic leads
The Challenge: Turning Traffic Into Inquiries
Even with strong site traffic, schools often face a gap between digital interest and direct inquiry.
In this case, the four schools had one or more of the following in common:
- A healthy baseline of website traffic
- A goal to grow enrollment or build waitpools
- Limited bandwidth for manual follow-up
All were looking for a way to reduce friction for families — helping them access information and take the next step with admissions at the moment their interest peaked.
HALDA INQUIRY
The Solution: Tassel AI Convert™
Helping schools turn passive traffic into active interest
Tassel AI Convert™ was designed to turn more website visitors into inquiries, without adding work for enrollment teams. The tool connects with website visitors in real time, to ensure families get answers they need whenever they’re looking. Using conversational AI, it:
- Answers common questions parents have when researching schools
- Shares school-specific resources
- Guides families toward schedule tools for conversations or tours
By providing families with the information they need, when they need it, Tassel AI Convert™ creates a more seamless experience for families to confidently take next steps in the enrollment journey.
How It Works
At the core of Tassel AI Convert™ is a custom-built K-12 Playbook, developed by Tassel to align with the way families explore schools.
Each implementation includes:
- Messaging tailored to the school’s voice and brand
- Guided responses focused on common questions and key conversion moments
- A frictionless handoff to inquiry forms or tour scheduling
With more than sixty schools now using Tassel AI Convert™ to engage right-fit families, the platform continues to evolve, with smarter content, stronger conversion patterns, and real-time insight into what drives inquiries.