CASE STUDY
How Three Schools Increased Inquiries with Tassel AI Convert
Proven Results →
Ontario Christian School (CA), Oakbrook Preparatory School (SC), and Liberty Christian School (TX) each faced a similar challenge: prospective families were visiting their websites, but admissions teams couldn’t always engage them at the moment they were ready to connect.
By using Tassel’s AI Convert, schools generated measurable growth in prospective-family inquiries.
Initial Results
Inquiry growth compares each school’s first 90 days using Tassel AI Convert™ with its most recent completed 90-day period.
Ontario Christian School
67 → 90
Inquiries
+34%
increase in Inquiries
Oakbrook Preparatory School
43 → 89
Inquiries
+107%
increase in inquiries
Liberty Christian School
75 → 158
Inquiries
+111%
Increase in inquiries
The Challenge: Turning Website Traffic Into Inquiries
Each school was attracting prospective families to its website, but traffic was not consistently translating into direct admissions inquiries.
In this case, the three schools had one or more of the following in common:
- Strong website traffic, but room to improve conversion
- A goal to grow enrollment or build waitpools
- Limited staff capacity for timely, manual follow-up
All were looking for a way to reduce friction for families — helping them access information and take the next step with admissions at the moment their interest peaked.
INQUIRY Window
The Solution: Tassel AI Convert™
Helping schools turn passive website traffic into admissions interest
Tassel AI Convert™ helps schools turn more website visitors into inquiries, without adding work for enrollment teams. The tool connects with website visitors in real time, to ensure families get the answers they need whenever they’re looking.
Using conversational AI, it:
- Answers common questions parents have when researching schools
- Shares relevant, school-specific resources
- Guide families to schedule a conversation or campus tour
- Encourage visitors to take the next step with admissions
By providing families with the information they need, when they need it, Tassel AI Convert™ creates a more seamless experience for families to confidently take the next steps in the enrollment journey.
How It Works
At the core of Tassel AI Convert™ is a custom-built K-12 Playbook, developed by Tassel to align with the way families research and evaluate schools.
Each implementation includes:
- Messaging tailored to the school’s voice and brand
- Guided responses focused on common questions and key conversion moments
- A clear pathway to inquiry forms, conversations, and tour scheduling
With more than eighty schools now using Tassel AI Convert™ to engage right-fit families, the platform continues to evolve, with smarter content, stronger conversion patterns, and real-time insight into what drives inquiries.