Marketing Leadership for independent and faith-based schools
Case Studies
The Woodlands Christian Academy
Shifting to Strategic Growth Mindset: 1,040% ROI
Challenges & Opportunities
- High inquiry numbers did not consistently translate into mission-fit enrollments
- Lack of a shared academic framework that clearly communicated its distinct value
- Messaging and enrollment touchpoints were not fully aligned throughout the family journey.
Bradford Christian Academy
From enrollment decline to an 80% increase in campus tours
Challenges & Opportunities
- Decline in retention
- Low campus visit numbers from prospective families
- Limited internal bandwidth to scale outreach efforts effectively
Calvary Christian Academy
Growing enrollment and community from 32 students to 160+
Challenges & Opportunities
- Low brand recognition
- Need to increase enrollment to help with school budget
- Structural problems with the original brand and website
The Tatnall School
Age-and-Stage® campaigns increase applications by 127%
Challenges & Opportunities
- 7 years of leadership changes
- Declining enrollment in Early Childhood
- Significant competition in the area, including four independent schools, and numerous parochial, preschools, daycare centers, and charters
Twin Tiers Christian Academy
100% surge in inquiries within 7 months
Challenges & Opportunities
- Brand and website were “old and tired”
- Empty seats in 5th and 6th grades
- Located in an area where tuition was a barrier